The Community Reinforcement Approach (CRA) and Community Reinforcement and Family Training (CRAFT) are both highly effective and empirically validated psychosocial approaches to the treatment of addictions whose unique designs may help achieve certain public health objectives. Literature will be reviewed to examine the potential impact of CRA and CRAFT on the dissemination of evidenced-based practice at a public policy level. Through developing relationships with one another, practitioners, social scientists and policy makers may find that they can assist each other in advancing public health through the de-stigmatization of addictions and the promotion of evidence-based practices.